Cashback is a marketing term used to describe a method of getting a fraction of money back after making a purchase. It is a form of reward that is provided to customers for their purchases. The principle of cashback is based on cooperation between merchants and cashback platforms—the customer registers on the cashback platform and accesses selected stores or online shops. If they make a purchase through a link or using a code on the cashback platform, they receive a certain percentage of the total amount of the purchase back. The amount of cashback may vary depending on the specific store, offer, or product category. Sometimes, cashback platforms offer special promotions or discounts that allow customers to get even more money back for their purchases.