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Be even more successful thanks to

Explore the possibilities of online ads and expand abroad with us. Our partner branch Trayto will make you the number 1 on price comparison websites, help you prepare product feeds for marketplaces, and ensure a competitive product portfolio.

HQ Ofiice

Support

500+

online shops

We prepare feeds

40+

countries

And make our clients annually

2,9 bil. CZK

on Heureka and Zbozi.cz

Technologies in e-commerce

Online shops that use Trayto tools

Trayto with its tools like Xemel, BiddingTools, BiddingManager, and Competition Monitoring is a strong partner for online shops in integrating to local and international marketplaces as well as other advertising systems. And what's more, Trayto can also help you with bidding automatization on Heureka and Zbozi.cz.

Introduction of Trayto tools

Adjust your product
data and expand

In the Xemel tool, you can edit your product feeds according to the requirements of particular advertising systems both in Czechia and abroad.

Without programmers stepping in

Xemel will help you prep your product data in XML or CSV feeds quickly and easily. This will make the integration to marketplaces, price comparison websites, and other advertising systems much easier for you almost anywhere in the world.

Feed examples for Xemel

We are talking about feeds for Heureka, Google Shopping, Alza Marketplace, Mall Marketplace, Facebook, Kaufland Marketplace, Favi, Biano, Glami, Idealo, Ceneo and many others.

Feed data always up-to-date

Feeds in Xemel are updated automatically every 20 to 45 minutes which ensures that all changes are projected almost immediately.

Simple administration

The Xemel interface is intuitive so you can manage edits yourself in a couple of clicks. Feeds are managed from one place without the need for implementation and edits in online shop administration.

Without programmers stepping in

Xemel will help you prep your product data in XML or CSV feeds quickly and easily. This will make the integration to marketplaces, price comparison websites, and other advertising systems much easier for you almost anywhere in the world.

Feed examples for Xemel

We are talking about feeds for Heureka, Google Shopping, Alza Marketplace, Mall Marketplace, Facebook, Kaufland Marketplace, Favi, Biano, Glami, Idealo, Ceneo and many others.

Feed data always up-to-date

Feeds in Xemel are updated automatically every 20 to 45 minutes which ensures that all changes are projected almost immediately.

Simple administration

The Xemel interface is intuitive so you can manage edits yourself in a couple of clicks. Feeds are managed from one place without the need for implementation and edits in online shop administration.

Feeds for more than 40 countries

Currently, there are product feeds flowing through Xemel for 40+ countries and countless other advertising systems. In cooperation with partners, Xemel can also deliver product translations. Expanding abroad was never this easy!

What Xemel does

01

Makes expansion to international markets quick and easy

02

Prepares feeds for any ads system or marketplace

03

Edits data in product feeds

04

Merges several product feeds into one

05

Combines product data from multiple sources and multiple formats

06

Creates custom feeds based on the requirements of the online shop

07

Ensures feed data management by Xemel team (no edits needed on your part)

08

Helps with translations of product information

09

Updates feeds every 20-45 minutes

Trayto
references

  • Xemel
  • BiddingTools
  • BiddingManager
  • Competition monitoring

Xemel surprised us with the speed and amount of processed items for the given price. That's why we switched from the competitors to Xemel and now we´re processing hundreds of output feeds for tens of online shops. We can freely adjust the feeds without needing the input of our developer team or administrators. In some feeds, we change product prices quite often, and thanks to Xemel allowing feed updates every 20 minutes, these changes can be done automatically. I highly recommend Xemel to anyone who needs to manage a larger number of feeds.

With our number of products and competitors, there was almost no other option for price comparison sites than automated bidding. From the performance point of view, BiddingTools from Trayto meets my expectations. I also appreciate the end-to-end delivery. BiddingTools were able to offer us custom integration and are keen on experimenting with us.

I've been working with BiddingManager for more than 4 years. The difference between bidding on price comparison sites with and without BiddingManager is truly significant. In a relatively short time, it is possible to get the marketing on comparison sites via BiddingManager to a completely different level. If you´re bidding on Heureka or Zbozi.cz, I would recommend at least trying this tool out.

Jiří Wolf
Online marketing specialist JIWO.cz

We use competition monitoring especially with clients from retail of appliances, electronics, and products for kids. Via monitoring, we check mainly the competitors´ prices of our key products but also other parameters. Thanks to the report, we always have a clear picture of what position our clients´ products are currently at, how many competing online shops also offer these products and most importantly, for what price — because in 80 cases out of 100, on comparison websites, price is the most important factor.