Be even more successful thanks to

Explore the possibilities of online ads and expand abroad with us. Our partner branch Trayto will make you the number 1 on price comparison websites, help you prepare product feeds for marketplaces, and ensure a competitive product portfolio.

Support

500+

online shops

We prepare feeds

40+

countries

And make our clients annually

2,9 bil. CZK

on Heureka and Zbozi.cz

Technologies in e-commerce

Online shops that use Trayto tools

Trayto with its tools like Xemel, BiddingTools, and Competition Monitoring is a strong partner for online shops in integrating to local and international marketplaces as well as other advertising systems. And what's more, Trayto can also help you with bidding automatization on Heureka and Zbozi.cz.

Introduction of Trayto tools

Adjusting product data

Automatic bidding

Competition monitoring

Adjust your product

data and expand

With Xemel, you can create product feeds for comparators, marketplaces, e-shop solutions and other platforms in no time. You will also be able to adjust them according to the needs of individual sales channels in the Czech Republic and abroad. More than 40 editing actions will help you with this. In addition, Xemel's AI product description generator will improve the quality of your product data.

Without programmers stepping in

Xemel will help you prep your product data in XML or CSV feeds quickly and easily. This will make the integration to marketplaces, price comparison websites, and other advertising systems much easier for you almost anywhere in the world.

Feed examples for Xemel

We are talking about feeds for Heureka, Google Shopping, Alza Marketplace, Mall Marketplace, Facebook, Kaufland Marketplace, Favi, Biano, Glami, Idealo, Ceneo and many others.

Feed data always up-to-date

Feeds in Xemel are automatically updated every 45 minutes, so all changes in the feeds are reflected almost immediately. It is also possible to set a more frequent update of the feed, easily in 5-minute intervals.

AI generator of product descriptions

Xemel uses its know-how and artificial intelligence to generate original product descriptions for you that sell! Fully automated and without work (to online shop and feed).

Without programmers stepping in

Feeds for more than 40 countries

Currently, there are product feeds flowing through Xemel for 40+ countries and countless other advertising systems. In cooperation with partners, Xemel can also deliver product translations. Expanding abroad was never this easy!

What Xemel does

Makes expansion to international markets quick and easy

Prepares feeds for any ads system or marketplace

Edits data in product feeds

Generate product descriptions with AI

Connect the e-shop to its supplier

Merges several product feeds into one

Combines product data from multiple sources and multiple formats

Creates custom feeds based on the requirements of the online shop

Ensures feed data management by Xemel team (no edits needed on your part)

Helps with translations of product information

I want to try Xemel for free

Bid automatically on

Heureka and Zbozi.cz

Boost your turnover on Heureka.cz, Heureka.sk and Zbozi.cz by managing automatic bidding and other tasks related to comparison sites management such as product pairing, feed adjustment, account audit and settings, competition monitoring, or consulting.

Automation is a necessity

Keep up with the competition, bid automatically with optimizing CPC (cost per clicks) 12 times a day, 7 days a week, and rule Heureka and Zbozi.cz.

Put your online shop on the map

Bidding is the best way of being visible on price comparison websites. It keeps your products visible for the maximum amount of time. Who´s not visible on comparison sites, doesn´t sell.

Revenue growth, cost optimization

The success of bidding is evaluated by a smart algorithm that automatically adjusts the CPC amount according to the set rules. The algorithm bids for products that pay off. It will drop those that it just spends inefficiently.

Full service services

Entrust your product portfolio to BiddingTools. The automatic bidding professionals will not only take care of the optimization of the click-through prices, but also of your advertising in the comparators in general. More than 300 Czech and Slovak online shops have passed through the hands of bidding specialists.

Automation is a necessity

Keep up with the competition, bid automatically with optimizing CPC (cost per clicks) 12 times a day, 7 days a week, and rule Heureka and Zbozi.cz.

Increase the turnover of your online shop

Our tools and our team of pros will check the bidding positions and costs for you and help you grow. We bid only on the products where it pays off. Autobidding saves you money and time.

Advantages of automatic bidding

Higher turnover and optimized advertising 24/7

Saves your time — both if you choose to have your bidding managed by our professionals or if you decide to manage the bidding in the bidding tool yourself

Very good price-performance ratio

Free 14 day trial

I want to entrust bidding to professionals

Monitor your

competition

The success of your online shop relies not only on a great product portfolio or the perfect marketing strategy. Anyone can do that. Be a step ahead of your competitors and start monitoring them. Now's the time!

Be one step ahead at all times

The competition on the Czech and Slovak market is tremendous. To keep your online shop at the top, it pays off to be informed about what your competitors are doing.

Data from a big part of the market

Price comparison websites such as Heureka.cz, Heureka.sk, or Zbozi.cz are the best source of information on your competitors because they gather data from a large part of the market in one place.

Competition monitoring

Our competition monitoring tool can create a neat report from the gathered data. All it takes is one look into the report and you know what´s up.

Base for pricing

Competition monitoring can serve as the base for pricing or improving your product portfolio. It is up to you which information about your competitors you want to observe.

Be one step ahead at all times

The competition on the Czech and Slovak market is tremendous. To keep your online shop at the top, it pays off to be informed about what your competitors are doing.

Observing your competition

Competition monitoring allows you to be aware of what's happening on the market, discover hidden opportunities, and react swiftly to your competitors ́actions. In order to receive a report, you need to advertise on a price comparison website and have your products paired there.

What can you observe thanks to competition monitoring?

What are the product prices of your selected competitors?

Who sells products cheaper and for how much?

Which of the products you are selling are significantly more expensive than with the competition?

How is your stock availability compared to the competition?

What is the lowest delivery price your competitors are offering?

How many other online shops are selling the same products?

At what price level are you and your competitors being shown at comparison websites?

How well do your products sell generally on Heureka (so called Heureka TOP products)?

Which product info appears on the price comparison sites? (product ratings, the number of product reviews…)

Learn more about this service

Trayto

references

Xemel

BiddingTools

Competition monitoring

Xemel

BiddingTools

Competition monitoring

Xemel surprised us with the speed and amount of processed items for the given price. That's why we switched from the competitors to Xemel and now we´re processing hundreds of output feeds for tens of online shops. We can freely adjust the feeds without needing the input of our developer team or administrators. In some feeds, we change product prices quite often, and thanks to Xemel allowing feed updates every 20 minutes, these changes can be done automatically. I highly recommend Xemel to anyone who needs to manage a larger number of feeds.

Jan Jelínek

CMO

Alensa

With our number of products and competitors, there was almost no other option for price comparison sites than automated bidding. From the performance point of view, BiddingTools from Trayto meets my expectations. I also appreciate the end-to-end delivery. BiddingTools were able to offer us custom integration and are keen on experimenting with us.

Jan Bartoš

Webshop manager

HORNBACH

We use competition monitoring especially with clients from retail of appliances, electronics, and products for kids. Via monitoring, we check mainly the competitors´ prices of our key products but also other parameters. Thanks to the report, we always have a clear picture of what position our clients´ products are currently at, how many competing online shops also offer these products and most importantly, for what price — because in 80 cases out of 100, on comparison websites, price is the most important factor.

Michal Ráliš

Head of E-commerce Consulting

MM-Marketing s.r.o.

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